How can GoRoadie engage their audience while promoting the huge range of time saving features of their new app for driving instructors?
By building a relatable, first person narrative to show the benefits of GoRoadie Pro in action.
The goal was for this animation to remain friendly and informal, both in visual and narrative, while staying true to the GoRoadie Pro clean interface.
The colours are a softened variation on the main palette, used to accompany unique, simple characters to bring the story to life.
One of the biggest challenges was cramming so much information in such a short time—without it turning into a minute long lecture.
A playful narrative with plenty of pace changes and a smattering of humour injected some fun personality to the animation, while visual cues on screen imparted additional information when possible.
A total of six variations of the video were made for different marketing purposes, including 15 second ads to highlight individual key features.