Fr_nge on the Fr_dge

ILLUSTRATION | ANIMATION | EDITING | SOUND

CHALLENGE

How can you encourage an international audience to engage with the artwork of the fringe festival?

SOLUTION

By bringing the art into people’s homes, centred around the universal ‘gallery’ of the fridge for a tangible and digital campaign presence.

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*UI design by Zoë Arlidge-Lyon

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WHAT IS FR_NGE?

The Fr_nge Project is an initiative aiming to provide an outlet for creatives that usually participate in the Fringe festival, now unable to find an audience due to COVID-19 restrictions.

Our group project brief was to create a campaign to promote The Fr_nge Project and the work of the artists involved.

GOALS

— find a consistent voice to unify, support but not overshadow the artwork

— ensure more people see & engage with the artwork

— create a space for creative conversation to continue

UNIQUE SOLUTION

By taking a more humorous tone not often seen within promotion of art festivals and catalogues, the personality of our campaign can shine through to make people feel more at ease and empathetic.

FR_NGE ON THE FR_DGE

The campaign directs the audience towards our website, which has several purposes;

— to serve as an online archive of all participating artwork

— providing a place to donate and track contributions

— encouraging users to get involved by printing out artwork and sharing pictures of their decorated fridges on social media using #myfr_dge

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