Dundee Design Festival 2021

ILLUSTRATION | VISUAL DEVELOPMENT 

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Taking inspiration from the node and line behaviour of the festival identity, the illustration style is based on a single-line approach (with plenty of exceptions to the rule).
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CHALLENGE

How can an illustration system allow for flexibility across a variety of content and production methods while aligning to the core festival identity?

SOLUTION

By combining elements of the 2021 identity with the geometric illustration of the festival for a subtly stylised illustration system.

The theme of ‘Every Where Design’ highlighted the hidden design in our everyday lives. Content required a set of 42 illustrations, ranging from forklifts to paperclips, to be used across a range of print and digital media, including;
  • Design trails
  • Activity sheets
  • Website content
  • Social media content
  • DIY zine activity
The festival had four physical locations, each with it’s own design trail. Unique cover illustrations for the maps used the same base style along with the festival colour palette to help maintain the cohesive, consistent festival identity.