Act Together — RSA Moving Pictures 

ANIMATION | SOUND

CHALLENGE

How can animation enhance, clarify and energise Vivek Murthy's voiceover without detracting from the importance of the message? 

SOLUTION

Based on the imbalance of centripetal and centrifugal forces causing a divide in society, visualisations of harmony and balance were developed into a shape-based visual language, focused on providing an emotive experience rather than a narrative one.

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The brief highlighted the importance of making accessible content that could educate and inspire societal change. An abstract approach may help maximise suitably for a wide audience, as it doesn’t rely on any specific cultural references that might not translate or could mark the video as dated. 
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To further encourage long-lasting behavioural change, the video concept was developed into a physical product in the form of daily mindfulness cards. Accompanied by visuals from the motion graphic, the cards provide tips, reminders and prompts, breaking down concepts from Vivek Muthys book ‘Together’ into bitesize easy-read summaries.